Moving a site to a new domain or transition ecommerce platforms by being able to proactively avoid SEO missteps will ensure the transition does not negatively affect the revenue. A transition not done properly might and ignoring SEO can mean starting from the scratch and dropping the revenue to zero overnight.
Let’s see how to avoid this situation:
Make Sure the Site is Crawlable:
The transition will make the aesthetics of the old site look better in the new one. Although the prettier new version of the site might not be search engine friendly. Search engines basically read the code that’s underneath the surface to determine what’s on the page, which is called crawling. If the code’s made hard to read, the search engine bots will not be able to crawl the site correctly. This can also lead to content and entire pages of the site not include in search engine indices.
Setting Up 301 Redirects:
Use 301 redirects to permanently redirect URLs of the old site to the new ones. Doing so will help the search engines to know that the pages of the sites have been permanently moved. This involves doing page by page redirects. Using 301 redirect over other forms of redirection will help almost all the link juice to pass to the new URL.
However, tempting it sounds to use a single redirect for routing all pages on the old site to the new one, it is better to do page to page redirect, as well as providing the website users with a more consistent user experience, this will help keep the rankings with the search engines.
Informing Google about Moving the Site:
This is particularly important if the site is moving domains. In Google webmaster tools one can directly inform Google about the site being moved by using the Change of Address tool. One must be a verified owner of both, the old and the new site to use this tool.
Sitemaps are not needed in case of a perfectly crawlable website. Although, it’s not sure to assume that the new site will be crawlable, Sitemaps are a way to tell the search engines about the pages they might miss. In Magneto, ensure that the Sitemap is regularly updated as new CMS, product, and category pages keep adding.
The above mentioned points would help maintain the site rankings when changing platforms from one to the other.
If you are thinking for developing winning E-commerce website or E-commerce Développement to a WordPress Spécialiste. You should read the other articles written by the author for tips and tricks related to this.